Factor (formerly Factor 75) is a prepared meal delivery service owned by HelloFresh that delivers chef-prepared, dietitian-approved meals ready to heat and eat. Unlike meal kits that require cooking, Factor meals arrive fully prepared and need only microwave reheating. The service offers plans targeting various dietary preferences including keto, calorie-smart, protein-plus, and vegan options.
Factor is the leading prepared meal delivery service, benefiting from HelloFresh's infrastructure and marketing spend. It competes with Freshly (before its wind-down), Trifecta, and local meal prep services. The prepared meal segment grows faster than meal kits as consumers prioritize convenience over the cooking experience.
Meal kit format requiring cooking — different value proposition for people who enjoy the cooking process. Same parent company but distinct customer segments.
Macro-optimized meals for athletes and fitness enthusiasts. Stronger fitness community positioning with partnerships with athletes and trainers.
Frozen plant-based meals and smoothies. Different preservation method (frozen vs. fresh) and plant-forward positioning.
Factor eliminates the cooking barrier that causes meal kit churn. Ready-to-heat meals take two minutes versus 30-45 minutes for meal kits, addressing the primary reason subscribers cancel cooking-required services.
Leveraging HelloFresh's supply chain, marketing, and customer base provides Factor with scale advantages that independent prepared meal companies lack. Cross-brand retention captures customers leaving meal kits for more convenience.
Multiple dietary plans (keto, paleo, vegan, calorie-smart) let Factor serve diverse dietary needs from one platform. This flexibility broadens appeal beyond single-diet competitors.
Factor competes with Trifecta for fitness-focused meals, Daily Harvest for plant-based options, and HelloFresh for home cooking. Its prepared meal format differentiates it from meal kit competitors.
Yes, Factor is owned by HelloFresh as part of its multi-brand strategy. Factor serves the prepared meal segment while HelloFresh covers meal kits and EveryPlate targets budget customers.
Factor meals are dietitian-approved with clear nutritional information. Multiple plan options target different health goals including calorie management, high protein, and plant-based eating.