Drizly was the leading on-demand alcohol delivery platform in the US, connecting consumers with local liquor stores for beer, wine, and spirits delivery. Acquired by Uber in 2021 for $1.1 billion, Drizly was shut down in 2024 with its functionality integrated into Uber Eats.
Drizly's closure left a gap in dedicated alcohol delivery. The market has shifted toward integrated delivery platforms (Uber Eats, DoorDash, Instacart) that offer alcohol alongside food and groceries. Dedicated alcohol delivery apps like Minibar and Total Wine serve users who want a specialized experience.
Absorbed Drizly's alcohol delivery capabilities into its main platform. Offers alcohol alongside food delivery in eligible markets.
Focused exclusively on alcohol delivery from local retailers. Maintains the dedicated alcohol marketplace model that Drizly pioneered.
Alcohol delivery integrated into grocery shopping. Partnerships with major retailers including Total Wine, BevMo, and grocery chains with liquor departments.
Direct delivery from the largest specialty alcohol retailer in the US. Extensive selection with expert curation. Eliminates marketplace commission by selling directly.
Drizly's absorption into Uber Eats illustrates the tension between standalone alcohol delivery apps and integrated platforms. Consumers may prefer one-stop shopping, but alcohol-specific apps offer better curation and selection.
Alcohol delivery faces state-by-state licensing and compliance requirements. This regulatory moat favors established players with existing licenses and retailer relationships over new entrants.
Major alcohol retailers like Total Wine are building direct delivery, cutting out marketplace intermediaries. This disintermediation threat pressures marketplace-model alcohol delivery services.
Drizly was acquired by Uber in 2021 for $1.1 billion and shut down in 2024. Its alcohol delivery functionality was integrated into Uber Eats. Users can now order alcohol through Uber Eats in eligible markets.
Minibar Delivery is the closest dedicated alternative. Uber Eats (which absorbed Drizly), Instacart, and DoorDash also offer alcohol delivery alongside food. Total Wine offers direct retailer delivery with extensive selection.
Yes, alcohol delivery is available through Uber Eats, DoorDash, Instacart, Minibar Delivery, and retailer apps like Total Wine. Availability depends on your state's alcohol delivery regulations.