Carbonite is a cloud backup service now owned by OpenText (through the Carbonite/Webroot acquisition). It offers automatic unlimited backup for a single computer with plans for personal and small business use. Once a Backblaze rival, it has shifted more toward business backup under OpenText's ownership.
Carbonite has lost consumer mindshare to Backblaze and iDrive, which offer better value and reviews. Under OpenText, Carbonite is increasingly positioned as a small business solution bundled with Webroot security. The consumer product exists but receives less marketing investment.
Cheaper, faster, and better reviewed than Carbonite. Unlimited backup at a flat rate. Transparent company with published drive statistics. The default consumer backup recommendation.
Backs up unlimited devices under one storage pool. Includes phone backup, NAS support, and physical data delivery. More versatile than Carbonite's single-computer focus.
Unlimited backup for small businesses with strong versioning and retention policies. Exited the consumer market in 2017 to focus on business. Similar trajectory to where Carbonite is heading.
Combines full-disk imaging with anti-malware protection. More feature-rich than Carbonite but also more expensive and complex. Appealing for users who want one tool for both backup and security.
OpenText's acquisition has shifted Carbonite toward enterprise markets. The consumer product feels neglected compared to when Carbonite was an independent company. This creates an opening for Backblaze and iDrive to capture abandoned Carbonite users.
Carbonite + Webroot (both OpenText) creates a backup + security bundle similar to Acronis. Whether small businesses value this bundling enough to choose Carbonite over cheaper, better-reviewed alternatives remains unclear.
Carbonite was once synonymous with online backup. Persistent complaints about slow speeds, difficult cancellation, and corporate owner disinterest have eroded the brand. Rebuilding consumer trust would require significant investment that OpenText may not prioritize.
Carbonite competes with Backblaze (simpler, cheaper), iDrive (multi-device), CrashPlan (small business), and Acronis (backup plus security). Backblaze has largely replaced Carbonite as the default consumer backup recommendation.
Carbonite still functions as a backup service, but reviews have declined since the OpenText acquisition. Users report slower speeds and less responsive support. Backblaze and iDrive are now generally recommended over Carbonite for new users.
Carbonite is owned by OpenText, a Canadian enterprise software company that acquired it through the Carbonite/Webroot merger. OpenText has shifted Carbonite's focus toward business customers, which has affected the consumer product experience.