Capital One Shopping (formerly Wikibuy) is a browser extension and app that automatically finds and applies coupon codes, compares prices across retailers, and provides purchase alerts for price drops. Owned by Capital One, it rewards users with Capital One Shopping credits redeemable for gift cards.
Capital One Shopping competes in the price comparison and coupon space alongside Honey (PayPal), Rakuten (cashback), and RetailMeNot. Its Capital One backing provides trust and resources, while competition from PayPal's Honey extension creates a duopoly in automatic coupon application.
Largest automatic coupon extension with PayPal backing and Honey Gold rewards. Broader retailer coverage and deeper integration with PayPal checkout.
Cashback model pays users a percentage of purchases. Different value proposition (cashback vs coupons) but competing for the same savings-motivated shoppers.
Traditional coupon website and app with community-submitted codes. Less automated than browser extensions but broader coupon database for manual searching.
Capital One's banking brand provides trust that standalone coupon apps lack. Users sharing browsing data with a known financial institution may feel more comfortable than with unfamiliar startups.
Shopping behavior data is valuable for Capital One's credit card and lending businesses. The shopping tool serves as a data acquisition and customer engagement channel beyond its direct consumer savings value.
The automatic coupon space is a two-player market between Capital One Shopping and Honey. Users typically install only one coupon extension, making market share gains zero-sum and first-installation crucial.
Capital One Shopping competes with Honey (PayPal-owned), Rakuten (cashback), RetailMeNot (coupons), and Cently (auto-coupons). Honey is the most direct competitor in automatic coupon application.
Both automatically find and apply coupon codes at checkout. Honey has broader retailer coverage and PayPal integration. Capital One Shopping offers price comparison and drop alerts. Both are free with rewards programs.
No, Capital One Shopping is free for everyone regardless of whether they have a Capital One credit card. Credits earned are redeemable for gift cards, not tied to Capital One accounts.